Take a look at the new page for featured channels. There are about ninety channels to choose from and more are being added. It’s already incredibly diverse - from Anime to Animals, or monochrome to VHS & Glitch. We’re also featuring coubists who’ve built strong followings with a steady stream of quality coubs.

Follow any channels which seem enticing and your eyes and ears will thank you for it.

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GIFs are fun, but they lack audio and quality video-resolution. Youtube is fun, but sometimes you wish you could linger on your favourite image a little, maybe loop it infinitely. Instagram is fun, but let’s face it – it’d be more fun if those pictures moved and had sound. Like this:

The Living Photos channel features coubs which often fulfill the desire that photography originally fulfilled (i.e. preserving a brief moment forever), except that these images are animated and contextualised with audio. These coubs often have an uncanny quality: they can warp the briefest of moments into infinite durations, leaving us with no sense of beginning, middle or end. In short, they move like video, but they invite the kind of contemplation more often associated with photographs or paintings.

Sometimes these coubs can be very subtle:

And sometimes they can be explosive:

With the right choice of audio, the briefest of clips can be transformed into living, breathing worlds:

So, how do you get recoubed by Living Photos and have your coub viewed by more than 6000 followers? It’s usually good if the camera is static, just like a photo-camera. It also helps if just one item in the frame is moving, while everything else is stationary. This creates an uncanny mix of stillness and movement, photography and video, snapshot brevity and infinite duration.

If the movement in your clip is slow but noticeable, try using coub’s reverse button to create seamless repetition, matching the start and end of your loop to the start and end of the movement:

Well, if none of that has inspired you, all I can do is leave you with Chris, his teacup, and that withering gaze of his.

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Action scenes are just like jokes: their success relies on rhythm and timing. Look at this classic scene from John Carpenter’s They Live, for example. It’s famous for lasting so long that it becomes both hilarious and horrifying. The slowly-paced but brutal beatings coupled with absurd dialogue (“put on the glasses!”) make for a tonal complexity uncommon to the average fight-scene. 

The equally famous corridor fight-scene in Park Chan-Wook’s Old Boy plays with timing in a similar way, maintaining an almost unbearable tension for so long that we can’t help but finally laugh in shock at the sustained brutality of it all.

Another key ingredient here is sound. An action-scene’s choreographer often acts as a percussionist, with bodies, bullets and fists as their drum-kit.

Coub’s Action Scenes channel features coubs which obviously take all this into account. These two coubs by Bruce Fucking Lee (yes) are perfect examples of timing, rhythm and fun.

Ramp up the speed a little and we get that mix of hilarity and horror that we mentioned earlier:

Of course, this being coub, you can also use music to enhance and recontextualise your clip. Heavy, jagged percussion tends to work really well, especially if it syncs up perfectly with the on-screen action. I can’t say I have much desire to watch Robocop (sorry), but I could watch this coub all day:

Similarly, Vinnie Jones’s all-too famous headbutts can get a little stale, but they become fresh and brutal again when paired with the crashing drums of Wolf Parade:

Of course, you can be as imaginative as you like with your choice of audio. A simple siren sound works wonders here:

The Action Scenes channel has more than 10,000 followers. Take some of the advice above, get inspired by the coubs, and you’ll be reaching a massive audience in no time.

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